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Physician Demand Planning
Our analysis considers the demand for physician services based upon the demographics of your market and an analysis of the physicians currently practicing in the market. It considers not only the current situation, but also forward looking estimates based upon anticipated changes.
Case in Point
Our client looked to expand their market presence regionally through extension of their existing integrated delivery system model. A critical task in determining what markets to explore was identifying where new doctors could be placed without interfering with existing physician relationships. Capital Healthcare Planning surveyed a 26 county area and developed an interactive model for the client that allows them to accurately target physician development while avoiding excess cannibalization of existing volumes.
A medical staff plan is essential for planning and regulatory compliance. To cement your market position as well as ensure your community access to needed healthcare services, current and future availability of physician services must be planned for.
Additionally, any recruitment efforts that include financial assistance (such as income guarantees and student loan forgiveness) must be supported by an objective assessment of community need to pass regulatory scrutiny.
Capital Healthcare Planning's Added Value
Performed a survey of over 1,500 physician offices creating a detailed database of physician supply that the client could then maintain and build upon for marketing and other needs
Developed a model interface that allows ad hoc analysis of any region and/or specialty within the clients market
Enhanced access to detailed information allowed the client to accelerate recruiting plans targeting several additional markets, increasing direct admits and referrals